Ongoing Production log - Entry 20

Today I filmed and finished my video and I also finished my Prezi. I found the video really fun to film and it was my favourite part of my evaluation because it was creative and was different to the others. Today I will also go through my blog and my magazine and correct any mistakes and I will make sure everything is in chronological order.

2. How does your media product represent particular social groups?

3. What kind of media institution might distribute your media product and why?

 

 

Transcript:

 

Jamie: For my music magazine, EMBER, I am considering the media institution: Bauer Media. This is because I feel that this media institution is a suitable institution which could distribute my media product because it focuses on individuality and uniqueness. Because my media product is rather alternative, the fact that they distribute other creative magazines which have their own individual styles makes this institution more appropriate and suitable for my needs. Here we have the CEO of Bauer Media who’s here today to talk about why they think that their institution would be the most suitable for distributing my media product.

CEO: Well we deal with magazines which have a similar genre to yours therefore we know quite a lot about how to target your target audience. We therefore feel that our institution is very appropriate because we already distribute magazines such as Q and The Hits hence we know quite a bit about what your audience want and how we can sell your magazine to them; we find that we are strong in this targeting and advertising to specific audiences.

Jamie: After research, I also found that you work with a variety of magazines which all have different audiences. You distribute gardening magazines, automobile magazines and music magazines and so many more; I’m impressed!

CEO: We pride ourselves in the way we successfully appeal to a variety of target audiences. We try and make every magazine modern and creative yet suitable for our audience because the audience matters most to us. We ensure pride and warmth in our magazines and we want to ensure that neither our advertisements nor our magazines are intimidating because it is our aim to create informing and entertaining magazines which are fresh and surprising. We want to inspire and connect with our audiences so that we stand out from the competition so we are consistently better. That’s why we feel that our institution would be appropriate for your magazine because we always keep in mind the audience and how we as an institution can appeal to them most.

Jamie: How will you advertise my media product then?

CEO: Because everything is done online nowadays, we have started going digital with our magazines. Therefore we like to think that we are keeping in line with current trends and progressions in society because we want to appeal to a wider audience and because most media viewing is done online now, for example: reading books or reading a newspaper, digital magazines are the way forward. As a company, we also ensure that we create effective and creative advertisements so that we successfully and strongly appeal to our audiences. This is why our institution would be suitable for your magazine because we connect with our audiences on a variety of platforms and this is especially good considering we work with a variety of cultures and audiences and so the variety of platforms ensures that we appeal to them all. This is why we pride ourselves in the fact that we are a unique, diverse and vibrant business hence why you work with us.

Jamie: I agree, as a society we are glued to our devices and so by going digital, as well as paper, with our magazines, it will not only reduce the price as we will need to manufacture less products but also, it will appeal and target a much wider variety of audience.

CEO: As a company we like to put the reader in the room with their favourite artists and show how their own journeys have shaped their music. After reading your latest issue of EMBER, I feel that our company would again, be very appropriate and suitable because your artist’s article does exactly that – it shows how her journey has shaped her music. We also like to give money to the ‘Cash for Kids’ charity because we like to give back to the community, especially because the community does so much for us.

Jamie: That is fantastic! Giving back to charity should be a part of every business I believe and I think that EMBER’s artists would agree! I would also like to distribute my magazine in retail shops like Waitrose, Tesco and WHSmiths because they are all well established brands which already sell similar magazines to mine and because of their popularity, I think that this would be very suitable for my magazine and will allow my company to prosper.

CEO: We could definitely do that because again that will show the magazine off to a variety of audiences!

Jamie: Well I think your institution would be greatly suitable and appropriate for our magazine as I feel that your institution could distribution our magazine well so that it appeals to a wide variety of audiences both physically and digitally. Thank you for your time. 



Ongoing Production log - Entry 19

As part of question 3, this was the research I did prior to the video. I wanted to get some background knowledge on the business to ensure that the business I chose was suitable for my magazine. I wrote down a few bullet points on things I found interesting and useful; I could then incorporate this into my script. I felt that this was a successful part of my evaluation process because I planned each section well so I knew what I was doing.

Ongoing Production log - Entry 18

In today's lesson, I finished question 4 and started both question 2 and 3. I did my necessary research for question 3 and began writing my video script. I also chose my Prezi layout and quickly wrote down everything I wanted to discuss in this question - I wrote down the key points and what order I wanted them in. This I feel was successful because I used a software that I had not used before thus I learnt something new and have gained a new skill which I can use in the future; it makes my presentations look a lot more fun and creative. Also, once all my evaluation is complete, I will return to question 4 and change the layout of it on my blog because I don't really like it.

4. Who would be the audience for your media product?

Ongoing Production log - Entry 17

Today I managed to finish question 5 and start question 4. I wrote out a questionnaire quickly and interviewed 10 people from my target audience to get their opinions on my magazine. I then put my results onto Excel and created individual pie charts. Again, this shows my ICT skills because I was able to use a different software, Excel. In this lesson I also made further improvements to my magazine, for example: I changed the layout of my contents page so all the text was in line because I felt this would make my magazine look more professional and neat.