Transcript:
Jamie: For my
music magazine, EMBER, I am considering the media institution: Bauer Media.
This is because I feel that this media institution is a suitable institution
which could distribute my media product because it focuses on individuality and
uniqueness. Because my media product is rather alternative, the fact that they
distribute other creative magazines which have their own individual styles
makes this institution more appropriate and suitable for my needs. Here we have
the CEO of Bauer Media who’s here today to talk about why they think that their
institution would be the most suitable for distributing my media product.
CEO: Well we deal
with magazines which have a similar genre to yours therefore we know quite a
lot about how to target your target audience. We therefore feel that our
institution is very appropriate because we already distribute magazines such as
Q and The Hits hence we know quite a bit about what your audience want and how
we can sell your magazine to them; we find that we are strong in this targeting
and advertising to specific audiences.
Jamie: After
research, I also found that you work with a variety of magazines which all have
different audiences. You distribute gardening magazines, automobile magazines
and music magazines and so many more; I’m impressed!
CEO: We pride
ourselves in the way we successfully appeal to a variety of target audiences.
We try and make every magazine modern and creative yet suitable for our
audience because the audience matters most to us. We ensure pride and warmth in
our magazines and we want to ensure that neither our advertisements nor our
magazines are intimidating because it is our aim to create informing and
entertaining magazines which are fresh and surprising. We want to inspire and
connect with our audiences so that we stand out from the competition so we are
consistently better. That’s why we feel that our institution would be
appropriate for your magazine because we always keep in mind the audience and
how we as an institution can appeal to them most.
Jamie: How will
you advertise my media product then?
CEO: Because
everything is done online nowadays, we have started going digital with our
magazines. Therefore we like to think that we are keeping in line with current
trends and progressions in society because we want to appeal to a wider
audience and because most media viewing is done online now, for example:
reading books or reading a newspaper, digital magazines are the way forward. As
a company, we also ensure that we create effective and creative advertisements
so that we successfully and strongly appeal to our audiences. This is why our
institution would be suitable for your magazine because we connect with our
audiences on a variety of platforms and this is especially good considering we
work with a variety of cultures and audiences and so the variety of platforms
ensures that we appeal to them all. This is why we pride ourselves in the fact
that we are a unique, diverse and vibrant business hence why you work with us.
Jamie: I agree,
as a society we are glued to our devices and so by going digital, as well as
paper, with our magazines, it will not only reduce the price as we will need to
manufacture less products but also, it will appeal and target a much wider
variety of audience.
CEO: As a company
we like to put the reader in the room with their favourite artists and show how
their own journeys have shaped their music. After reading your latest issue of
EMBER, I feel that our company would again, be very appropriate and suitable
because your artist’s article does exactly that – it shows how her journey has
shaped her music. We also like to give money to the ‘Cash for Kids’ charity
because we like to give back to the community, especially because the community
does so much for us.
Jamie: That is
fantastic! Giving back to charity should be a part of every business I believe
and I think that EMBER’s artists would agree! I would also like to distribute
my magazine in retail shops like Waitrose, Tesco and WHSmiths because they are
all well established brands which already sell similar magazines to mine and
because of their popularity, I think that this would be very suitable for my
magazine and will allow my company to prosper.
CEO: We could
definitely do that because again that will show the magazine off to a variety
of audiences!
Jamie: Well I
think your institution would be greatly suitable and appropriate for our
magazine as I feel that your institution could distribution our magazine well
so that it appeals to a wide variety of audiences both physically and
digitally. Thank you for your time.
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